Introduction
Technology leaders must help their firms engage
customers consistently, along every step of their
journeys — and constantly adapt and grow with
their customer needs. To do this, they must
deliver technical platforms that enable end-to-end
integration and agility. This report outlines the four
technologies required: digital platforms to project
your business into new channels and customers’
lives; digital intelligence to develop a holistic
understanding of customers; security through
advanced Zero Trust and identity management;
and infrastructure for business-based integration.
This is an update of a previously published report;
Forrester reviews and updates it periodically for
continued relevance and accuracy.
