Introduction
Employee engagement surveys have grown in acceptance in the last 10 years because organizations believe they can leverage employee engagement for higher employee retention, greater customer satisfaction and improved financial performance (Harter, Schmidt, &Hayes, 2002). It is estimated three of every four large firms in the United States survey their employees (Kraut, 2006). Worldwide research by IBM reveals surveys are more common in large organizations: 72 percent of organizations with more than 10,000 employees regularly conduct surveys, compared to only 50 percent of small organizations (those with between 100 and 249 employees, described in the Appendix). This same research reveals that, over the last 15 years in the United States among organizations with at least 100 employees, the percent conducting employee surveys has increased from 50 percent to 60 percent (Wiley, 2010).
