Introduction
When the corporate world first started paying attention to the concept of reputational risk in 2005,1 organizations’ focus was on business issues such as compliance and financial misdoings. Today, as evidenced by the results from the IBM Global Reputational Risk and IT Study, the focus has shifted to include the reputational impact of IT risks.
Virtually every company is now reliant on technology for its critical business processes and interactions. While it may take 10 minutes or 10 hours to recover from an IT failure, the reputational impact can be felt for months or even years.
