Introduction
How to Compete with Digital Disruptors
A new business playbook has arrived.
It’s reflected in the success of companies such as Airbnb, Netflix, and Amazon, whose valuations seemingly exploded overnight. But how can you compete with them? First, you must be able to respond to opportunities as fast as they did. As Marc Benioff, chairman and CEO of digital disruptor Salesforce, says, “Speed is the new currency of business.”
So, it’s out with the old ”we’ve always done it this way” thinking and in with the new. You no longer beat the competition by having a better product, lower prices, or the best people. That still matters, but to win, you’ll need an agile architecture that helps you spot the next big wave and ride it faster than your competitors.
