Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization is at a different point in their ability to drive content velocity. Likewise, every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS solution.
Wherever you are in your CMS journey, investing in a new solution is an important decision that will have significant short-term and long-term impacts on your marketing efforts. Reaching the best decision for your organization will take considerable time and effort that will likely involve you engaging in substantial research and evaluation. To help you in that process, this guide covers some of the most important questions you should ask and issues you should investigate. It provides tips for navigating the information and targeted marketing you’ll encounter along the way to help you make informed, objective assessments of the solutions you evaluate.
