Digital demand management: The new normal

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Digital Demand Management with the Anaplan platform facilitates a connected, seamless exchange of information, ideas and solutions.

Why is it still difficult to achieve effective supply chain collaboration? Despite all the efforts to develop collaborative supply chains, they have been elusive because many supply chains continue to be managed in a linear, disconnected way.

At the same time, in the digital revolution, commerce has become more connected, completely changing how consumers buy. It is imperative that supply chain practices catch up. To meet today’s omnichannel expectations, companies must transform from linear thinking to “ecosystem” thinking.

One key to making this change is accurate, real time planning, which has often been blocked because supply chain managers have been unwilling to commit to demand forecast planning. Their experience has been that “the forecast is always wrong.” As a result, businesses remain siloed, making major decisions involving raw materials, production, inventory, and deployment using familiar but outdated tools like spreadsheets and tribal knowledge.

The good news is that supply chain managers can now move from a linear approach to ecosystem thinking, and commit to accurate, real time planning to achieve a meaningful level of collaboration that keeps pace with omnichannel demands.