Introduction
Every business needs to keep growing to remain relevant. But the pressure to hit revenue targets and exceed investor expectations can be intense, especially if you’re trying to squeeze every dollar from a strategy that has run its course. In order to drive growth, leaders often turn to organic and inorganic growth strategies to reinvigorate sales.
This drive for growth puts the burden on sales leaders to navigate through change and hit sky-high expectations. It’s a very “what-have-you-done-for-me-lately” function where expectations can get ahead of reality. Luckily, salespeople are inherently optimistic and ambitious.
